Ballantyne, Ronnie

Ronnie Ballantyne

Lecturer in Marketing
Ron is Lecturer in Marketing. Ron undertakes teaching and research in the areas of branding, consumer behaviour and international advertising strategy. Ron contributes to both undergraduate and postgraduate degree programmes, leading modules on Global Brand Marketing, Brand Management and Consumer Behaviour.

Ron's specialist research interest is Branding - his academic and professional pursuits have provided unique insight into the practice of branding across a variety of branding arena's. His Branding research has been published in the Journal of Brand Management and he has contributed to several books that have explored branding and consumer decision making within the tourism sector.

Before joining GCU Ron's branding journey began at the Scottish Agricultural College as lecturer and consultant in marketing in the early 1990’s. Initially advising on market entry and brand positioning strategy for ‘Cream of Galloway’ – now a successful Scottish premium ice cream brand. He then went on to lecture on Marketing at the Department of Management Studies at the University of Glasgow. Adventure beckoned in the form of a teaching scholarship to The University of Michigan in the fall of 1997 - this paved the way to become guest speaker and consultant on the use of brand image and brand personality within advertising campaigns at the Leo Burnett advertising company in Chicago, Illinois. Ron also has considerable international teaching experience and is currently Adjunct Professor of Marketing at the University of Nice – where he contributes to their MBA and Masters programmes. Other visiting Professor roles have included – the International University of Monaco, University of Da’Nang - Vietnam, IEDC Bled School of Management-Slovenia and University of Aaarhus –Denmark. In the commercial sector Ron is the Non-Executive Director of the international branding consultancy ‘Frejz’, where he advises on the overall direction of the Frejz brand.