Norman’s expertise is within the fields of service marketing, consumer behavior (luxury products / brands), and digital marketing. He leads a number of research teams with scholars from the UK and aboard. Some of his projects have been funded by the British Academy and Ministry of Science and Technology (Taiwan). He was interviewed by the BBC and That’s Manchester (https://www.bbc.co.uk/programmes/w3cswjy1).
Prior to joining GCU, Norman was University of Westminster’s PhD programme director. He has supervised several research students to completions. He is willing to consider supervising research topics in the following fields: digital marketing, luxury product consumption, and tourism / hospitality marketing. The applicants should have some knowledge in quantitative research software, such as SPSS and AMOS.