Dr Pauline Bell

Senior Lecturer in Fashion and Marketing
Pauline has been involved in consumer behaviour research focusing on the food choice of specific target markets. This has involved leadership of research projects and external consultancy for businesses and third sector enterprises. Pauline’s professional doctoral thesis explored the food choice of students in transition to university. This research used multiple qualitative methods including paired interviews and the Zaltman Metaphor Elicitation Technique (ZMET).

Pauline is involved in undergraduate and postgraduate level teaching and learning in a variety of subjects related to research methods, marketing and consumer behaviour, particularly in the context of food choice. Pauline leads the Masters Research Project module across GSBS which engages students in completion of a major element of their programme of study. This is evidenced in submission of a final student project which makes contribution to theory and/or practice. Capitalising on business contacts, Pauline is positioned to develop external engagement opportunities to provide real world experiences for students.