Marciniak, Ruth

Dr Ruth Marciniak

Senior Lecturer
Employed as a Senior Lecturer in eMarketing/eBranding since 2012 and is the Programme Leader for MBA Luxury Brand Management. Her areas of teaching are ebranding, emarketing, strategy and fashion logistics. PhD supervision and successful PhD completion has included consumer behaviour and clothing reference points and also the role of export associations as supporters of SMEs. Ordinary member of British Academy of Management and Affiliate member of Strategy as Practice International Network