Noor Sabaruddin

PhD Student
I hold a BA (Hons) in Business Management (First Class) from the University of Northumbria, Newcastle, UK. An MSc in Marketing from Glasgow Caledonian University, UK. Currently I am a second year research student in Glasgow Caledonian University, UK.

I enjoy swimming, trying out new restaurants, and going to the play/ballet performance when I have the chance.

Dissertation

The internationalisation of foreign luxury fashion retailers in Malaysia: an investigation of motivations, market entry adopted, marketing strategies and key success factors.

Supervisors

Dr. Julie McColl and Dr. John Harris

Department & Subject Group  

GSBS (Fashion Marketing)

Specialisms & Interests

  • Luxury Fashion Internationalisation Strategies in Malaysia
  • Luxury Brands Management

Current Research

The internationalisation of foreign luxury fashion retailers in Malaysia: an investigation of motivations, market entry adopted, marketing strategies and key success factors.

Selected Publications

Yap, S. F., & Sabaruddin, N. A. (2008). An extended model of theory of planned behaviour in predicting exercise intention. International Business Research, 1 (4), 108-122.