Clare MacKay

PhD Student
Having graduated with a First Class Honours Degree in Entertainment and Events Management, and worked on a number of large-scale events including the World Pipe Band Championships, Glasgow’s Sport Relief Mile, and the 80s music festival Retrofest, Clare returned to GCU to complete an Msc in Social Research (Business and Management) before beginning her doctoral research. Prior to commencing her PhD, Clare worked as a research assistant to Prof. Gayle McPherson and Prof. David McGillivray of UWS on their consultancy research on the volunteers that went to Delhi from Scotland for the flag handover ceremony at the 2010 Commonwealth Games.


Specialisms & Interests

  • Events
  • The Olympic Games
  • The Commonwealth Games
  • The Mediatisation of Events
  • Cultural Regeneration
  • Cultural Policy
  • Sports Event Volunteering

Professional Memberships & Activities

  • Association for Events Management Education
  • Media, Communication, and Cultural Studies Association

 Current Research

  • Clare is currently working on her doctoral research which draws on Michel Foucault’s concept of discourse to analyse the discursive construction of the 2014 Commonwealth Games on Twitter.

Selected Consulting Projects

McGillivray, D., and McPherson, G. with Mackay, C., and Murray, A. (2011) Delhi Flag Handover Ceremony 2010 volunteer project. UWS/Glasgow Life. Scotland.

Selected Publications

Mackay, C. (2012) ‘Back the Bid’: The London Olympic Bid Committee and the Sun Newspaper. Journal of Sport and Social Issues. Vol. 36, No. 4, pp. 410 – 421.

McGillivray, D., McPherson, G., and Mackay, C. (2013) ‘Events and Volunteerism’. In: Finkel, R., McGillivray, D., McPherson, G., and Robinson, P. (eds.) Research Themes for Events. CABI: UK.