Research Project Title:
Structural development of Scottish Tourism Industry - An examination of National Tourism Planning Policy and its impact on Sector Growth Management
Supervisor:
Professor J John Lennon
Department & Subject Group:
Department of Management, Glasgow School for Business and Society
Specialisms & Interests
- Tourism Trends & Statistics
- Government and Public Sector Policy
- Visitor Economy measurement & definition
- Scenario Planning and Risk Management
- Sustainability
Current Research
The objectives of my research are to examine the processes which determine how national policy is developed in relationship to the tourism sector for Scotland. Additionally to consider the effect of any existing policy has impacted on the growth of the tourism sector in Scotland. The research is a continuation of a previous study published by W.R. Kerr in 2001. In summary the aims are:
What is the contemporary Scottish tourism industry?Interpret the interrelationships within the tourism industry.Define the relationship and drivers between changing demand and supply development.Qualify the socio-political influences that shape tourism.Selected Consulting ProjectsTourism Scotland 2020 - National Tourism StrategyManagement and Development of Tourism Monitors relating to the EU Commission on Statutory Measurement.Assessment of the Economic Value of the Holiday Park Sector in ScotlandEconomic Impact of the Creative Industries in ScotlandGolf Tourism Strategy
Selected Publications
Greenwood, C. (2009) Insight 8.2; Rail Travel and Tourism in Switzerland. In: Page, S.J. & Connell, J. Tourism, a modern synthesis. 3rd edition. Andover, Cengage Learning Business Press, pp.180
Greenwood, C. (2009) Insight 8.4; The development of tourism in Morocco and investment in transport infrastructure. In: Page, S.J. & Connell, J. Tourism, a modern synthesis. 3rd edition. Andover, Cengage Learning Business Press, pp.187
Greenwood, C. (2009) Impacts of the exchange rate on Scottish Tourism in 2009. Ambitions, 12(Spring), pp.16
Greenwood, C. (2007) How do currency exchange rates influence the price of holidays? Journal of Revenue and Pricing Management, 6(4), pp.272-274
Page, S.J., Yeoman, I. & Greenwood, C. (2009) Transport & Tourism in Scotland: A case study of Scenario Planning at VisitScotland. In: Gössling, S. et al. ed. Sustainable Tourism Futures. New York/London, Routlidge, pp58-84
Page, S.J., Yeoman, I. & Greenwood, C. (2007) Accommodation in Scotland to 2015. Edinburgh: VisitScotland
Yeoman, I., Greenwood, C. & McMahon-Beattie, U. (2009) The future of Scotland’s international tourism markets. Futures, 41, pp.387-395
Yeoman, I., Lennon, J.J., Blake, A., Galt, M., Greenwood, C. & McMahon-Beattie, U. (2007) Oil depletion: What does this mean for Scottish Tourism? Tourism Management, 28, pp.1354-1365
Yeoman, I. & Greenwood, C. (2006) From Slow Food to Fast Food: The prospects for Scotland’s Cuisine to 2015. Tomorrows World, Consumer & Tourist. 2(3), pp.1-24