Dr Natalie McDougall is a lecturer in Fashion Marketing and teaches on both undergraduate and postgraduate programmes throughout Fashion, Marketing and Retail. Natalie completed her PhD in Marketing at the University of Strathclyde in 2017, where she also taught for four years. She has a MSc in Supply Chain and Operations Management (University of Strathclyde) and a BA (hons) in Fashion Marketing (Glasgow Caledonian University). Natalie’s research interests surround sustainability, competitiveness and supply chain management in fast moving consumer goods, and she has presented on these topics at a number of international conferences. Natalie remains actively involved in research, and draws on this along with her 12 years experience retail management, throughout her teaching.