Louise McBride

Program Lead
Louise joined the university in 2007 as Programme Leader of the highly-acclaimed Fashion Brand Retailing course for sixth year secondary school pupils. As well as an educational background in Modern Language teaching, Louise also has wide-ranging industry experience, having worked for several years in fashion retail and buying environments.

Louise is a Fellow of the Higher Education Academy and has been Programme Leader of the MSc International Fashion Marketing since September 2017.

Louise is currently working towards a PhD in Spanish fashion retailer internationalisation. Through her research into the Spanish fashion sector, Louise has forged strong links with Centro Universitario Villanueva in Madrid, with whom GCU now enjoys research collaborations and staff and student exchanges, including the Fashion Retailing in Spain summer school.