Noreen Q. Siddiqui is currently a Senior Lecturer in Marketing with the Department of Business Management, Glasgow School for Business and Society, Glasgow Caledonian University. Noreen completed her PhD in the area of internet retailing titled “ An Examination of the Success Factors in the use of the Internet by Clothing Specialist Retailers in the UK”. She focused upon the strategic use of the internet, service quality on retail website and shopping motivations of online shoppers. Noreen teaches a range of modules on post graduate and undergraduate levels. Areas of research interest include digital marketing, internet retailing, consumer consumption of technology and the 55+ shopper.