As a teacher, Dr Garcia has previously taught Marketing and International Business Management at graduate level and master's degree at the University of Madeira (Portugal), at the University of Vic (Spain) and at the University Pompeu Fabra (Spain). As a professional, she has worked as Marketing Director for a French company, as Head of Communication and Promotion of CORDIS (European Commission)…
She has given lectures and seminars in the field of marketing in several countries and has published numerous articles.
Her specialisms and interests cover Marketing, International Marketing, Digital Marketing, Digital Interactive Communication, e-Branding, Consumption of New Technologies and Social Media.
She is a Member of the international committee of M-LIFE Conference and exhibitions, Mobile Government Consortium International (Brighton, UK) from 2008 and a Member of editorial committees of the Journals “Aprendizaje 21” and “Obra Digital”.