A lecturer in Marketing with over 14 years’ experience in industry in product domains from soft drinks to visitor attractions, Ballantyne is involved in several studies that seek to illuminate the relationship between the brand & the consumer.
Coming from a background in product design and development in the food industry, Pauline Bell started working at GCU in 1992.
Catherine Canning is a Senior Lecturer in the Department of Fashion, Marketing and Retailing at GCU and her specialism is in the area of consumer behaviour.
Dr Carey has a PhD in the area of consumer psychology with research interests spanning a wide array of consumer contexts such as ethical consumers, value-clothing purchasers and farmers’ market aficionados.
A lecturer in Fashion Marketing and Branding, Connell has a broad range of industry experience having spent a number of years working as the Fashion Editor of a national women’s magazine and a Retail Buyer prior to that.
A lecturer at GCU for over 10 years, Cook currently teaches subjects in creative process in fashion design, fashion design portfolio and fashion collection. Her current research is in approaches to the fashion design process and the creative process.
Joe Docherty has approximately 20 years of marketing experience either as a practioner or as a lecturer. He currently teaches in a number of areas related to marketing and entrepreneurial/small business skills.
Dr Irene Garcia is a Lecturer in Marketing. Her specialisms and interests cover Marketing, International Marketing, Digital Marketing, Digital Interactive Communication, e-Branding, Consumption of New Technologies and Social Media.
Senior Lecturer in eMarketing/eBranding
Louise joined the university in 2007 as Programme leader of the highly-acclaimed Fashion Brand Retailing course for sixth year secondary school pupils.
Mullin been involved in teaching to a number of undergraduate and postgraduate degrees and specialising in the areas of Marketing Communications, Marketing in Non Profit Organisations, and
The Marketing Environment.
A senior lecturer in Marketing, she is particularly interested in the marketing of sustainability and user-generated social media marketing.
Linda is MSc Programme Suite Leader for the Department of Business Management in Glasgow and GCU London.
Extensive experience in teaching and learning in the areas of product development, retail marketing and consumer behaviour at undergraduate and post graduate level
Professor Shukla’s main research interests are in the areas of comparative consumption experiences, cross-cultural consumer behaviour and marketing issues in emerging markets with a special focus on luxury branding and marketing.
Dr Siddiqui has considerable experience in teaching and research in the fashion, marketing and retail sectors. She has conducted research within the areas of store image, gender perceptions of fashion websites and internet retailing.
Retro marketing and social media marketing with particular reference to the retail environment.
Aileen Stewart has been lecturer in Fashion Marketing at Glasgow Caledonian University since 2007.
Heading a team of very experienced Technicians, Pauline MacFarlane runs the day to day aspects of the Fashion Factory at GCU.