Lecturer in Marketing

A lecturer in Marketing with over 14 years’ experience in industry in product domains from soft drinks to visitor attractions, Ballantyne is involved in several studies that seek to illuminate the relationship between the brand & the consumer.

Lecturer in Fashion, Marketing and Retailing

A lecturer in Fashion Marketing and Branding, Connell has a broad range of industry experience having spent a number of years working as the Fashion Editor of a national women’s magazine and a Retail Buyer prior to that.

Lecturer, International Fashion Marketing MSc Programme

A lecturer at GCU for over 10 years, Cook currently teaches subjects in creative process in fashion design, fashion design portfolio and fashion collection. Her current research is in approaches to the fashion design process and the creative process.


Dr Irene Garcia is a Lecturer in Marketing. Her specialisms and interests cover Marketing, International Marketing, Digital Marketing, Digital Interactive Communication, e-Branding, Consumption of New Technologies and Social Media.


Mullin been involved in teaching to a number of undergraduate and postgraduate degrees and specialising in the areas of Marketing Communications, Marketing in Non Profit Organisations, and
The Marketing Environment.

Lecturer, Fashion Marketing

Dr Siddiqui has considerable experience in teaching and research in the fashion, marketing and retail sectors. She has conducted research within the areas of store image, gender perceptions of fashion websites and internet retailing.