Fashion, Marketing and Retailing

Department of Business Management

Contact: Linda Shearer T: 0141 331 8753 E:

The Fashion, Marketing and Retailing group comprises a unique and dynamic combination of business expertise and academic competence.  With our rich experience, exceptional industry links and active engagement in research and business consultancy, we deliver exciting, cutting-edge programmes of study using vibrant learning environments, creative technologies and authentic business experiences. Our graduates are equipped with distinctive knowledge and skills to meet the challenges of today’s global business environment.

Areas of Excellence

  • Brand Management
  • International Retailing
  • Consumer Behaviour
  • Advertising and Communications
  • Logistics and Supply Chain Management
  • E-Commerce and E-Marketing
  • Luxury Product Management and Retailing
  • Marketing Strategy

British School of Fashion

The British School of Fashion is GCU’s creative educational business hub based at our GCU London campus.  Building on our longstanding academic expertise and support of some of Britain’s best-known fashion institutions, including Marks & Spencer, House of Fraser, AllSaints and the Arcadia Group, the British School of Fashion programmes combine theoretical learning and practical experience to give our graduates the creative, entrepreneurial and practical skills required to become leaders in the business of fashion, whether it is in management, manufacturing, marketing or merchandising.

Cutting-Edge Facilities

Our facilities span our Glasgow campus in the heart of the city and our ultra-modern London Campus based in Spitalfields where we deliver postgraduate programmes in fashion and luxury marketing.  For those studying the practical aspects of fashion, our purpose-built, industry standard Fashion Factory in the Glasgow campus is equipped with contemporary, industrial machinery used for the design and production of fashion items.  The Fashion Factory includes an industry-standard computer-aided design (CAD) system for fashion and textile design, pattern making and retail merchandising.

Our Courses

Postgraduate and undergraduate degrees in fashion, marketing and retail management.