Louise McBride
Program Lead
Louise’s research interests lie in the area of fashion retail internationalisation and her PhD research focuses on the internationalisation strategies of Spanish fashion brands. Louise is fluent in Spanish and has built a strong network of academic and industry contacts in Spain. As a result of this, the department of FMTE enjoys staff and student exchanges and research collaborations with Centro Universitario Villanueva in Madrid. Furthermore, Louise’s research with leading Spanish fashion brands such as Tendam and Ecoalf have created opportunities for live industry projects for undergraduate and postgraduate fashion students.
Before embarking on an academic career, Louise has worked abroad, both as a language teacher in the UK and Spain and in fashion retail and buying roles in the UK and Canada. These international experiences have instilled in Louise a desire to strengthen GCU’s international connections to enhance the student experience.