Louise McBride

Program Lead
Louise is a Lecturer in fashion marketing in the department of Fashion, Marketing, Tourism and Events (FMTE) and a Fellow of the Higher Education Academy. She also holds an MSc in Fashion Marketing (Distinction) from GCU, a PGCE in Secondary Education from the University of Glasgow and an MA (Hons) in French and Hispanic Studies from the University of Glasgow. Louise is Programme Leader of MSc International Fashion Marketing. Her teaching centres around the topics of international fashion retailing and sustainable fashion branding.

Louise’s research interests lie in the area of fashion retail internationalisation and her PhD research focuses on the internationalisation strategies of Spanish fashion brands. Louise is fluent in Spanish and has built a strong network of academic and industry contacts in Spain. As a result of this, the department of FMTE enjoys staff and student exchanges and research collaborations with Centro Universitario Villanueva in Madrid. Furthermore, Louise’s research with leading Spanish fashion brands such as Tendam and Ecoalf have created opportunities for live industry projects for undergraduate and postgraduate fashion students.

Before embarking on an academic career, Louise has worked abroad, both as a language teacher in the UK and Spain and in fashion retail and buying roles in the UK and Canada. These international experiences have instilled in Louise a desire to strengthen GCU’s international connections to enhance the student experience.