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      • Cullen, John
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  • Cullen, John
  • Glasgow School for Business and Society
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  • Fashion, Marketing, Tourism and Events
  • Garcia, Irene

Garcia, Irene

Dr Irene Garcia

Lecturer in Fashion and Marketing
  • +44 141 331 3184
  • irene.garcia2@gcu.ac.uk
Lecturer in Marketing at the Glasgow Caledonian University (UK), module leader of Strategic Brand Management and Digital Fashion Branding. Module tutor of Principles of Marketing and Digital Business and Marketing.

Area of interest in research: digital marketing, digital communication, social media. Bachelor of Communication Sciences (Universidad Complutense de Madrid, Spain) and Ph.D. in Marketing (University of Sophia - Antipolis, France) and International Relations (University of Vienna, Austria).

As a teacher, Irene has previously taught Marketing and International Business Management at graduate level and master’s degree in the Faculty of Business and Economics at the University of Madeira (Portugal) and at University of Vic (Spain).
As a professional, she has worked as Marketing Director of the French company VTDIM, as Consultant for the Portuguese Chamber of Commerce, as Head of Communication and Promotion of CORDIS (European Commission, DGXIII, Luxembourg).
She has given lectures, seminars and workshops in the field of marketing and advertising in several countries and has published numerous articles and books.
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