Dr Irene Garcia
Lecturer in Fashion and Marketing
Area of interest in research: digital marketing, digital communication, social media. Bachelor of Communication Sciences (Universidad Complutense de Madrid, Spain) and Ph.D. in Marketing (University of Sophia - Antipolis, France) and International Relations (University of Vienna, Austria).
As a teacher, Irene has previously taught Marketing and International Business Management at graduate level and master’s degree in the Faculty of Business and Economics at the University of Madeira (Portugal) and at University of Vic (Spain).
As a professional, she has worked as Marketing Director of the French company VTDIM, as Consultant for the Portuguese Chamber of Commerce, as Head of Communication and Promotion of CORDIS (European Commission, DGXIII, Luxembourg).
She has given lectures, seminars and workshops in the field of marketing and advertising in several countries and has published numerous articles and books.