Claire Bereziat

Lecturer in Tourism, Events & Sport
Claire leads the undergraduate programme BA(Hons) International Business & Tourism Management, which welcomes students directly into Year 3. She lectures in Tourism Management at both undergraduate and postgraduate levels. She also looks after tourism students’ pastoral care and academic development, as their Personal Tutor. Claire is a Senior Fellow of the Higher Education Academy which recognises her experience and leadership in teaching and learning.

Claire is particularly interested in tourism at the destination level, analysing successes and issues in destination development, marketing and management. She is fascinated by the human aspects involved in destinations, such as emotions, relationships, trust and power. Of course, this includes thinking critically about sustainable aspects of tourism and considering who has responsibility for what. Side interests also encompass food destinations and accessible and inclusive destinations. Claire brings her consultancy expertise to her teaching, and integrates client-based problem-solving projects, role play and other experiential learning activities within her modules. She is a keen advocate of student-centred and student-led learning. Student consultancy projects have included for example exploring Glasgow as a music destination, analysing the online materials for the Ayrshire village of Ballantrae as a food destination, and accessibility and inclusivity in the visitor attraction sector with Euan’s Guide and VisitScotland. Claire is also undertaking a Professional Doctorate at Glasgow. Her research centres on value co-creation in teaching and learning in higher education. This project was first inspired by her involvement in a 2020 Scholarship project she developed with her colleagues Daniel Baxter and Dr Caroline Gallagher. The team carried out research at GCU to explore understandings and practices of co-creation, with a view to develop co-creatively with students a new interdisciplinary module in environmental management in events. Claire is also involved with the Glasgow Welcomes Business Leaders forum which is an initiative that seeks to support leadership and excellence.

Prior to becoming a lecturer, she worked as Commercial Research Manager at the Moffat Centre at GCU for over 10 years. She was involved in a wide range of projects locally as well as internationally and carried out diverse consultancy and research projects. Claire undertook elite interviews, community consultation exercises, policy reviews, scoping and scenario planning exercises, benchmarking and best practice reviews, as well as data collection for the British visitor attraction sector. For example, she was involved in the Benchmarking Initiative for the St Lucia Hotel &Tourism Association, in the Wilberforce and Freedom Festivals Assessments in Hull, in Scenario Planning for VisitScotland and in the Dams to Darnley Country Park Feasibility Study. Claire also was involved in a number of projects that establish the impact of visitor attractions. She was involved in the visitor attraction monitor for Scotland, Wales and the UK. She also contributed to studies such as Realising the True Impact of Museums and Galleries (in Scotland).