Fashion, Marketing, Tourism and Events

Department of Fashion, Marketing, Tourism and Events

The Department of Fashion, Marketing, Tourism and Events has a distinctive emphasis on vocational areas related to consumer lifestyles, products, experiences and activities. With a current portfolio of nine programmes at undergraduate and postgraduate level, FMTE is well established and known for its business expertise, creativity and academic competence relating to the needs of associated industry and sector areas. The staff comprises a dynamic group of academics and practitioners with a focus on ‘real-world’ teaching, research, business and community engagement who deliver contemporary, industry-relevant teaching and learning experiences to students on undergraduate and postgraduate programmes.

This close relationship between staff and external organisations enhances the students’ experience, providing them with a strong profile of graduate attributes, industry relevant abilities, business acumen and well-developed interpersonal and communication skills. Graduates are equipped with distinctive knowledge and skills to meet the challenges of today’s global business environment and gain relevant experience by working with companies on live projects and placements as well as by engaging in study trips, learning journeys, master classes, competitions and collaboration with public, private and third sector organisations. This is endorsed by professional body accreditations and memberships.

The department offers a well-established portfolio of fashion related programmes that combine theoretical learning and practical experience to give graduates the creative, entrepreneurial and practical skills required to become leaders in the business of fashion, whether in design, management, manufacturing, branding/marketing or merchandising. As part of the British School of Fashion, the Glasgow campus houses studios for fashion design, CAD and production that are equipped with industry-standard facilities and has an annual showcase event that includes a fashion show, branding and marketing exhibition.

Staff from the department also hold visiting roles at other International Universities, including Ronnie Ballantyne who is Adjunct Professor of Marketing at the University of Nice – IAE – Graduate School, where he contributes to MBA and specialist Marketing Masters marketing courses.  Noreen Siddiqui and Elaine Ritch contributed to lectures as part of the 11th International Week at San Pablo University Madrid from 4-7 March.

Research 

The Department’s interdisciplinary research includes themes of fashion, marketing, events, tourism, sports, retailing and food with a focus on consumer behaviours, lifestyles and experiences. This includes sustainability in primary and redistribution markets; ideology and ethical practice; co-creation, volunteering and community initiatives; retailing, e-commerce and customer engagement; social and digital marketing, branding and internationalisation; creative process, identities and the body; and spaces for consumption and experience. 

Staff from the department have contributed to the latest The Routledge Handbook of Tourism Behaviour in Hospitality and Tourism and also the 2nd and 3<rd edition of the popular text ‘Strategic Management in Tourism’ edited by Luiz Moutinho.

Explore our research

Degree courses

Courses 1 - 8 of 8 card list

  • Fashion Design with Business

    • 2021/22
    • BA (Hons)
    Award:
    • BA (Hons)
    Start date:
    • Sep 2021
    Subject:
    • Fashion, Marketing, Tourism and Events
    Using your creativity and innovation skills, you can study textiles, illustration, CAD, design and production, together with business and marketing at degree level. Progress to an exciting career as a designer or start your own fashion business.

  • International Fashion Branding

    • 2021/22
    • BA (Hons)
    Award:
    • BA (Hons)
    Start date:
    • Sep 2021
    Subject:
    • Fashion, Marketing, Tourism and Events
    Pursue a career as a retail buyer, visual merchandiser or stylist if you have a creative business mind or an interest in fashion. Study the fashion industry, brand development and management, promotion and communication, marketing and fashion buying.

  • International Fashion Marketing

    • 2021/22
    • MSc

    Accredited by:

    • CIM
    • EFMD
    Award:
    • MSc
    Start dates:
    • Sep 2021
    • Jan 2022
    Subject:
    • Fashion, Marketing, Tourism and Events
    Accreditations:
    • CIM
    • EFMD
    Study on this exciting course that blends fashion, marketing and business principles to equip you for a global fashion industry career. Your experience will open opportunities for a career in fashion buying, branding and social media management.

  • International Marketing

    • 2021/22
    • BA (Hons)

    Accredited by:

    • CIM
    Award:
    • BA (Hons)
    Start date:
    • Sep 2021
    Subject:
    • Fashion, Marketing, Tourism and Events
    Accreditation:
    • CIM
    You can become a marketing or brand manager if you enjoy being creative and imaginative while working with data and achieving set targets. Study advertising, sales, market research, public relations (PR), social media and brand promotion skills.

  • International Tourism and Events Management

    • 2021/22
    • MSc
    Award:
    • MSc
    Start dates:
    • Sep 2021
    • Jan 2022
    Subject:
    • Fashion, Marketing, Tourism and Events
    Develop critical management skills for decision-making in the tourism and events sectors and progress to a career as a specialist with employers such as Historic Scotland, Hilton Worldwide and the Olympics.

  • International Tourism and Events Management

    • 2021/22
    • BA (Hons)
    Award:
    • BA (Hons)
    Start date:
    • Sep 2021
    Subject:
    • Fashion, Marketing, Tourism and Events
    Become an international tourism or events manager if you enjoy planning and collaborating. Study the creation, management and delivery of successful events and tourism initiatives at degree level.

  • International Tourism and Events Management Pathway

    • 2021/22
    • BA (Hons)
    Award:
    • BA (Hons)
    Start date:
    • Aug 2021
    Subject:
    • Fashion, Marketing, Tourism and Events
    Study an HND at college for two years and progress to year 3 of this degree. You can become an international tourism or events manager by studying the creation, management and delivery of successful events and tourism initiatives at degree level.

  • Marketing

    • 2021/22
    • MSc

    Accredited by:

    • CIM
    Award:
    • MSc
    Start dates:
    • Sep 2021
    • Jan 2022
    Subject:
    • Fashion, Marketing, Tourism and Events
    Accreditation:
    • CIM
    Learn about global issues in marketing and digital media, branding, consumer behaviour and communications. Develop an ethical approach to marketing decision-making. Choose to progress to a career in social media, marketing or digital marketing.
Courses 1 - 8 of 8

Meet the department

Our teaching and support staff are here to help.   For Course and programme enquiries:  T: +44 (0) 141 331 8630

E:  studentenquiries@gcu.ac.uk

Head of Department Fashion, Marketing,Tourism and Events

Linda is Head of Department of Fashion, Marketing, Tourism and Events in the Glasgow School for Business and Society, with responsibility for around 26 staff and 1000 students across 3 postgraduate and 5 undergraduate programmes.

Lecturer in Marketing

A lecturer in Marketing with over 14 years’ experience in industry in product domains from soft drinks to visitor attractions, Ballantyne is involved in several studies that seek to illuminate the relationship between the brand & the consumer.

Lecturer in Tourism, Events & Sport

Bereziat worked as Commercial Research Manager at the Moffat Centre for over 10 years. She was involved in a range of projects such as community consultations, policy reviews, scoping & exploration exercises, benchmarking & best practice reviews.

Lecturer, International Fashion Marketing MSc Programme

A lecturer at GCU for over 10 years, Cook currently teaches subjects in creative process in fashion design, fashion design portfolio and fashion collection. Her current research is in approaches to the fashion design process and the creative process.

Lecturer in Fashion and Marketing

Lecturer in marketing at the Glasgow Caledonian University (UK), module leader of Strategic Brand Management and Digital Fashion Branding. Module tutor of Principles of Marketing and Digital Business and Marketing.

Lecturer in Marketing

Mullin been involved in teaching to a number of undergraduate and postgraduate degrees and specialising in the areas of Marketing Communications, Marketing in Non Profit Organisations, and
The Marketing Environment.

Lecturer in Fashion and Marketing

Nicola is Programme Leader for BA/BA(Hons) International Fashion Business/Fashion Design with Business, as well as leading the day release Fashion Brand Retailing programme.

Lecturer, Fashion Marketing

Dr Siddiqui has considerable experience in teaching and research in the fashion, marketing and retail sectors. She has conducted research within the areas of store image, gender perceptions of fashion websites and internet retailing.

Dr Maren Viol FHEA, PGCertTLHE, MSc, BBA
Lecturer in Tourism and Events

Maren Viol is a Lecturer in Tourism and Events with a wide range of research interests, including commemoration and commemorative events, tourism and event impacts, semiotics and qualitative research methods, and tourism and events education.