Fashion, Marketing, Tourism and Events

Department of Fashion, Marketing, Tourism and Events

The Department of Fashion, Marketing, Tourism and Events has a distinctive emphasis on vocational areas related to consumer lifestyles, products, experiences and activities. With a portfolio of seven programmes at undergraduate and postgraduate level, FMTE is well established and known for its business expertise, creativity and academic competence relating to the needs of associated industry and sector areas. The staff comprises academics and practitioners with a focus on ‘real-world’ teaching, research, business and community engagement.

FMTE staff work with external organisations to enhance the student experience and to develop a strong profile of graduate attributes, industry relevant abilities, business acumen and well-developed interpersonal and communication skills. Graduates are therefore equipped with distinctive knowledge and skills to meet the challenges of today’s global business environment and gain relevant experience by working with companies on live projects and placements as well as engaging in study trips, learning journeys, master classes, competitions and collaboration with public, private and third sector organisations. This is endorsed by professional body memberships and accreditations.

Fashion at GCU was established almost 100 years ago in the former Queen’s College and the department offers a well-established portfolio of fashion programmes that combine theoretical learning and practical experience to give graduates the creative, entrepreneurial and practical skills required to become leaders in the business of fashion, whether in design, management, manufacturing, branding/marketing or merchandising. The fashion studios are equipped with industry-standard facilities for fashion design, CAD and production and an annual showcase event profiles students’ work in fashion design, branding and marketing.

 

Accreditations

Marketing is offered at UG and PG level and is distinguished in FMTE by the applied aspects and input from industry. The marketing programmes and MSc International Fashion Marketing are accredited by the Chartered Institute of Marketing (CIM) allowing students exemption from one of the three modules required for the professional diploma. The department also works closely with the Marketing Society Scotland (MS) which provides workshops, mentoring and competition opportunities and supports the student led GCU Marketing Society (MACU).

International Tourism and Events Management is offered at PG and UG level where it is ranked first in Scotland and 4th in the UK by the Guardian University Guide 2021 league tables. Teaching is delivered by a research active team including staff from the GCU Moffat Centre for travel and tourism research and business development. Students gain experience through company sponsored projects, learning journeys and participation in events.

 

Research 

The Department research group, ‘Consumer Lifestyles and Experiences’, explores interdisciplinary themes of fashion, marketing, events, tourism, retailing and food with a focus on consumer lifestyles and experiences. Research is underpinned by the United Nations Sustainable Development Goals and is disseminated at international conferences (Global Fashion Conference; Academy of Marketing) and in international academic journals. Research themes include: sustainability in primary and redistribution markets; ideology and ethical practice; co-creation, volunteering and community initiatives; retailing; customer engagement; social and digital marketing, branding and internationalisation; creative process, identities and the body; and spaces for consumption and experience.

Recent Examples of research activities are:

  • Dr Lindsey Carey recently secured Erasmus + funding for a project to develop a European consortium that will advance sustainable fashion within the curriculum
  • Dr Elaine L Ritch and Professor Julie McColl recently published an edited collection of research investigating disruption in the marketplace and within society: New Perspectives in Critical Marketing and Consumer Society, with chapter contributions from colleagues in FMTE
  • Dr Emma Kidd won best paper at the Global Fashion Conference 2020 for her work on the Fashion Detox Challenge
  • Explore our Research
Explore our research

Degree courses

Courses 1 - 8 of 8 card list

  • Fashion Design with Business

    • 2022/23
    • BA (Hons)
    Award:
    • BA (Hons)
    Start date:
    • Sep 2022
    Subject:
    • Fashion, Marketing, Tourism and Events
    Using your creativity and innovation skills, you can study textiles, illustration, CAD, design and production, together with business and marketing at degree level. Progress to an exciting career as a designer or start your own fashion business.

  • International Fashion Branding

    • 2022/23
    • BA (Hons)
    Award:
    • BA (Hons)
    Start date:
    • Sep 2022
    Subject:
    • Fashion, Marketing, Tourism and Events
    Pursue a career as a retail buyer, visual merchandiser or stylist if you have a creative business mind or an interest in fashion. Study the fashion industry, brand development and management, promotion and communication, marketing and fashion buying.

  • International Fashion Marketing

    • 2022/23
    • 2021/22
    • MSc
    • MSc (Two-year)

    Accredited by:

    • CIM
    Awards:
    • MSc
    • MSc (Two-year)
    Start dates:
    • Jan 2023
    • Jan 2022
    • Sep 2022
    Subject:
    • Fashion, Marketing, Tourism and Events
    Accreditation:
    • CIM
    Study on this exciting course that blends fashion, marketing and business principles to equip you for a career in the global fashion industry. Your experience will open opportunities for a career in fashion buying, merchandising and marketing roles w

  • International Marketing

    • 2022/23
    • BA (Hons)

    Accredited by:

    • CIM
    Award:
    • BA (Hons)
    Start date:
    • Sep 2022
    Subject:
    • Fashion, Marketing, Tourism and Events
    Accreditation:
    • CIM
    GLASGOW: You can become a marketing or brand manager if you enjoy being creative and imaginative while working with data and achieving set targets. Study advertising, sales, market research, public relations (PR), social media and brand promotion ski

  • International Tourism and Events Management

    • 2022/23
    • 2021/22
    • MSc
    • MSc (Two-year)
    Awards:
    • MSc
    • MSc (Two-year)
    Start dates:
    • Jan 2023
    • Jan 2022
    • Sep 2022
    Subject:
    • Fashion, Marketing, Tourism and Events
    Develop critical management skills for decision making in the tourism and events sectors, and progress to a career as a specialist with employers such as Historic Scotland, Hilton Worldwide and the Olympics.

  • International Tourism and Events Management

    • 2022/23
    • BA (Hons)
    Award:
    • BA (Hons)
    Start date:
    • Sep 2022
    Subject:
    • Fashion, Marketing, Tourism and Events
    Become an international tourism or events manager if you enjoy planning and collaborating. Study the creation, management and delivery of successful events and tourism initiatives at degree level.

  • International Tourism and Events Management Pathway

    • 2022/23
    • BA (Hons)
    Award:
    • BA (Hons)
    Start date:
    • Aug 2022
    Subject:
    • Fashion, Marketing, Tourism and Events
    Study an HND at college for two years and progress to year 3 of this degree. You can become an international tourism or events manager by studying the creation, management and delivery of successful events and tourism initiatives at degree level.

  • Marketing

    • 2022/23
    • 2021/22
    • MSc
    • MSc (Two-year)

    Accredited by:

    • CIM
    Awards:
    • MSc
    • MSc (Two-year)
    Start dates:
    • Jan 2023
    • Jan 2022
    • Sep 2022
    Subject:
    • Fashion, Marketing, Tourism and Events
    Accreditation:
    • CIM
    Learn about global issues in marketing and digital media, branding, consumer behaviour and communications. Develop an ethical approach to marketing decision making. Choose to progress to a career in social media, marketing or digital marketing.
Courses 1 - 8 of 8

Meet the department

Our teaching and support staff are here to help.   For Course and programme enquiries:  T: +44 (0) 141 331 8630

E:  studentenquiries@gcu.ac.uk

Head of Department Fashion, Marketing,Tourism and Events

Linda is Head of Department of Fashion, Marketing, Tourism and Events in the Glasgow School for Business and Society, with responsibility for around 26 staff and 1000 students across 3 postgraduate and 5 undergraduate programmes.

Lecturer in Marketing

A lecturer in Marketing with over 14 years’ experience in industry in product domains from soft drinks to visitor attractions, Ballantyne is involved in several studies that seek to illuminate the relationship between the brand & the consumer.

Lecturer in Tourism, Events & Sport

Bereziat worked as Commercial Research Manager at the Moffat Centre for over 10 years. She was involved in a range of projects such as community consultations, policy reviews, scoping & exploration exercises, benchmarking & best practice reviews.

Lecturer, International Fashion Marketing MSc Programme

A lecturer at GCU for over 10 years, Cook currently teaches subjects in creative process in fashion design, fashion design portfolio and fashion collection. Her current research is in approaches to the fashion design process and the creative process.

Lecturer in Fashion and Marketing

Lecturer in marketing at the Glasgow Caledonian University (UK), module leader of Strategic Brand Management and Digital Fashion Branding. Module tutor of Principles of Marketing and Digital Business and Marketing.

Lecturer in Marketing

Mullin been involved in teaching to a number of undergraduate and postgraduate degrees and specialising in the areas of Marketing Communications, Marketing in Non Profit Organisations, and
The Marketing Environment.

Lecturer in Fashion and Marketing

Nicola is Programme Leader for BA/BA(Hons) International Fashion Business/Fashion Design with Business, as well as leading the day release Fashion Brand Retailing programme.

Dr Maren Viol FHEA, PGCertTLHE, MSc, BBA
Lecturer in Tourism and Events

Maren Viol is a Lecturer in Tourism and Events with a wide range of research interests, including commemoration and commemorative events, tourism and event impacts, semiotics and qualitative research methods, and tourism and events education.