Fashion, Marketing, Tourism and Events

The Department of Fashion, Marketing, Tourism and Events has a distinctive emphasis on vocational areas related to consumer lifestyles, products, experiences and activities. With a current portfolio of nine programmes at undergraduate and postgraduate level, FMTE is well established and known for its business expertise, creativity and academic competence relating to the needs of associated industry and sector areas. The staff comprises a dynamic group of academics and practitioners with a focus on ‘real-world’ teaching, research, business and community engagement who deliver contemporary, industry-relevant teaching and learning experiences to students on undergraduate and postgraduate programmes.

This close relationship between staff and external organisations enhances the students’ experience, providing them with a strong profile of graduate attributes, industry relevant abilities, business acumen and well-developed interpersonal and communication skills. Graduates are equipped with distinctive knowledge and skills to meet the challenges of today’s global business environment and gain relevant experience by working with companies on live projects and placements as well as by engaging in study trips, learning journeys, master classes, competitions and collaboration with public, private and third sector organisations. This is endorsed by professional body accreditations and memberships.

The department offers a well-established portfolio of fashion related programmes that combine theoretical learning and practical experience to give graduates the creative, entrepreneurial and practical skills required to become leaders in the business of fashion, whether in design, management, manufacturing, branding/marketing or merchandising. As part of the British School of Fashion, the Glasgow campus houses studios for fashion design, CAD and production that are equipped with industry-standard facilities and has an annual showcase event that includes a fashion show, branding and marketing exhibition.

Staff from the department also hold visiting roles at other International Universities, including Ronnie Ballantyne who is Adjunct Professor of Marketing at the University of Nice – IAE – Graduate School, where he contributes to MBA and specialist Marketing Masters marketing courses.  Noreen Siddiqui and Elaine Ritch contributed to lectures as part of the 11th International Week at San Pablo University Madrid from 4-7 March.

The Department’s interdisciplinary research includes themes of fashion, marketing, events, tourism, sports, retailing and food with a focus on consumer behaviours, lifestyles and experiences. This includes sustainability in primary and redistribution markets; ideology and ethical practice; co-creation, volunteering and community initiatives; retailing, e-commerce and customer engagement; social and digital marketing, branding and internationalisation; creative process, identities and the body; and spaces for consumption and experience. 

Staff from the department have contributed to the latest The Routledge Handbook of Tourism Behaviour in Hospitality and Tourism and also the 2nd and 3rd edition of the popular text ‘Strategic Management in Tourism’ edited by Luiz Moutinho.

Linda Shearer

T: +44 141 331 8753 E: L.Shearer@gcu.ac.uk