Marketing

Through understanding client needs and desires the marketing team at Glasgow Caledonian makes itself simply irresistible to business. Offering particular expertise in consumer research and marketing management, the university's marketing team can provide business clients with a number of integrated services.

Recognised techniques in strategy development and effective placement of management implementation programmes have proved invaluable to the centre's many retained clients. The centre has also emerged as a leading Scottish provider of management education and consultancy services to retailers and other consumer-facing organisations.

High-profile clients

With a client list that extends from USC to Scottish Citylink, Celtic plc to Glasgow City Council, staff at the Glasgow Centre for Retailing have provided services to a wide variety of retailers, financial organisations, transport providers, government departments, and charities.

Numerous projects also link students on the Fashion Marketing programmes to the creative industries, with a focus on brand management, buying and forecasting, fashion communications and logistics. Analysis by students for major clothing label Cruise will be used as they consider new branding for next season.

Creative programmes

Find out more about the creative programmes offered for marketing