GCU's Moffat Centre to evaluate Homecoming Scotland year

03 September 2014

GCU

Glasgow welcomed the Commonwealth Games this summer

Scotland’s national tourism organisation VisitScotland has awarded Glasgow Caledonian University’s (GCU’s) Moffat Centre for Travel and Tourism Business Development the contract to analyse the economic impact of Homecoming Scotland 2014.

Homecoming Scotland 2014 is the second Year of Homecoming and will be evaluated based on multiple outcomes and measures that will be captured throughout the year, presented in a report in 2015.

During the Year of Homecoming Scotland 2014, in addition to the Commonwealth Games and Ryder Cup, there is a year-long programme of events and activities to showcase Scotland, including food and drink events, arts, cultural and ancestral heritage activities such as the Orkney Nature Festival and Spirit of Speyside Whisky Festival.

Homecoming Scotland 2014 aims to reinforce Scotland’s position on the international stage as a dynamic and creative nation, building on the first year of Homecoming 2009. The programme will be designed to support Scotland’s events industry, increase visitors to Scotland and generate additional tourism revenue in a celebration of Scotland’s past, present and future in the year that “Scotland welcomes the world”.

Homecoming Scotland 2014 is a Scottish Government initiative managed by EventScotland, which is a part of VisitScotland.

According to an external economic assessment, Homecoming Scotland 2009 generated additional tourism revenue of £53.7 million to the Scottish economy. The year of events were scheduled to commemorate the 250th anniversary of the birth of Robert Burns and were meant to attract overseas visitors of Scottish heritage, particularly from the US.

GCU’s Moffat Centre undertakes consultancy and research in tourism, hospitality, events and travel. It has delivered strategies and planning in these areas at regional and national levels and undertaken high profile business training and development activities nationally and internationally. 

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