GCU students commended for innovative dementia awareness campaign

19 May 2016

GCU students commended for innovative dementia awareness campaign

The Social Marketing dementia awareness campaign winners

International Marketing students at Glasgow Caledonian University (GCU) have been commended for developing a dementia awareness campaign in partnership with leading charity Alzheimer Scotland.

Students developed ideas and themes to support a Glasgow-wide programme encouraging early diagnosis and de-stigmatising the condition.

The project, part of the student’s Social Marketing module, has inspired talks between key partners about the future development of a dementia awareness raising campaign for the City.

Students Greig Hawke, Murray Leitch and Gordon McCaw designed a campaign which targets school children, family care-givers, GPs and those living with dementia. It includes an e-learning tool for GPs to assist early diagnosis and highlight local support services.

Greig said: “It was an incredible privilege to be able to make a contribution positively influencing the awareness of dementia. We were able to put the skills we have learned in our degree to good use in the real world which made the project all the more enjoyable and rewarding, as well as preparing us well for a future career in marketing.”

Representatives from NHS Scotland, Alzheimer Scotland, dementia carers and individuals living with the condition chose the winning campaign following a 12-week project.

International Marketing Lecturer Brian Smith said: “For our students to get the opportunity to develop their knowledge on such an important project with Alzheimer Scotland was really exciting and we look forward to working together on future projects. Social Marketing is a massive growth area and we prepare students to apply marketing tools and techniques to positively impact areas of social need, contributing to Glasgow Caledonian University’s standing as the University for the Common Good.”

Lisa Powell, Alzheimer Scotland Support and Development Officer, said: “With over 90,000 people now living with dementia and the number on the rise, Alzheimer Scotland is passionate that nobody should face dementia alone. It is our mission to challenge dementia once and for all by working with our supporters and partners to increase awareness of the condition. Working with GCU on this project will help to achieve that and the winning campaign captured the essence of this vital work very well indeed. I’d like to thank everyone involved for their support and enthusiasm during the campaign.”