Department of Brand and Digital Content

The department of Brand and Digital Content is responsible for planning, producing, proactively communicating and promoting the University’s brand, visual identity and brand management through online and off-line media with a focus on but not limited to attracting students to the GCU campuses in Glasgow and London from a wide range of nationalities, to achieve long-term growth for the university through an international student population in the Glasgow and London campus and a sustainable income stream.

This is an integral department in the successful delivery of the University’s Vision and Strategy, promoting our brand and enhancing GCU’s defining position as the University for the Common Good that delivers globally for students, staff and society.

Within this department sit two complimentary teams, the Content Development and Quality Team and the House Style and Design team who will proactively collaborate and develop to ensure the delivery of effective, tailored marketing collateral (digital and non-digital).