Richard Longmuir

BA (Hons) Applied Graphics Technology with Multimedia 2010
Creative director, Launch Digital

Can you tell me more about your current role?

In my role as Creative Director, I oversee the design team at Launch making sure each project meets our high standards. I work closely with the client from initial concepts, through development to the final product on all aspects of design. This includes web, print, branding, adverts and user experience. I also work on creative marketing ideas, designing not just graphics but the whole campaign, company names, slogans, and advertising ideas.

What current projects are you working on and what type of impact have they made?

We are currently working with a Glasgow social enterprise, called Launch Foods, who help feed kids in our communities. We have partnered with them and have currently helped feed over 30,000 kids over the holidays. There is a huge problem in our society with kids going hungry when they are not at school and we hope to rectify this.

We have also been working with league and cup double-winning rugby team Ayr RFC on boosting their profile and we will also be working on their new Super 6 franchise the Ayrshire Bulls which will be great fun to work on.

What are your memories of University?  Were you involved in any clubs or societies?

I have great memories of my time at GCU and my lecturers Diane Joyce, Stevie Anderson, Eddie Horn and Dr Morag Ferguson who were a great help. Just being in the centre of Glasgow itself is great it is such a vibrant, cosmopolitan city where you can end up having unexpected adventures. I was Vice Captain of the golf club and actually designed the logo for it too. I was also a member of the Arc gym on campus where we played 5-a-side football. It was such a great experience as I met people from all over the world and learned about their culture including Abdul from India, Aswan from Vietnam, Claudio from Italy, Michael from Poland, Baris from Turkey and Danny from England. I still try to keep in touch with most of them.

How have your qualifications aided you in how your career progressed since graduation?

Without my BA (Hons) degree I wouldn’t have even been considered for the job I applied for. It is not the be-all and end-all, there are other paths, but it opened up avenues I didn’t know existed and gave me a great grounding. It also comes in handy when tendering for Government projects, they always want to know that who they are dealing with has the best qualifications. 

What is your greatest professional achievement?

I would have to say Darren in our design team. Having tutored him from a bright-eyed teenager to now being able to watch him lead a meeting with a client and run a project from concept to completion on his own just makes me very proud. It also makes me want to become a lecturer later in life, so I can help others achieve their goals.