Diana Peralta

Chamber Ambassador at Glasgow Chamber of Commerce
Director of Memberships at Junior Chamber International, Glasgow
International Business 2016


Diana Peralta has put her International Business degree into good use as Membership Executive at the Glasgow Chamber of Commerce. She manages relationships with a diverse range of businesses, including many SMEs. The chamber boasts over 1200 members both in the city and abroad. We caught up with her to find out how she’s been getting on after graduation.

She says: “I'm front of house for the chamber so any time they want to get in touch with us to find out more about the membership, I will explain how we can support and add value to their business.

“We've got one the biggest international trades centres in Scotland here in the Chamber so that is one of the four different areas we work in. It’s a big part of what we do so definitely fitting for my role and from my degree.”

Diana came over to Glasgow from South America to pursue a career in business and as someone who can speak three languages, and is currently leaning a fourth, the GCU international business degree was a perfect fit.

She says: “I loved GCU. It’s a modern institution and seems to be very proactive. All the research that we had done really came in handy. 

“I think it was a fantastic support network. I used the Learning Development Centre and it was just brilliant in terms of writing essays and doing everything else. I went to university a bit later than normal so I had all my work experience, but the academic side of things I really needed support with so that was brilliant. I really enjoyed that. 

“Another big reason is Professor Muhammad Yunus. I read one of his books about ten years ago and it completely changed my life. When I realised he was involved with GCU I totally thought I need to go to that university. I met him at a couple of networking events so I got to see him there, it was fantastic.” 

Her 1st class dissertation, ‘Colombian Specialty Coffees in the UK Market’, helped her secure a job in a competitive industry and she credits Professor John Cooper for his guidance. The chamber is involved with the growing coffee scene, including the annual Glasgow Coffee Festival, so for Diana, her work has come full circle.

In terms of advice, she says: “I think that business is done by meeting people. Relationship building is huge and I think that is something people should really get involved with if there's networking events. That’s a nice way to meet people, get to know what's happening in the city, what different companies are doing and hopefully get a job off the back of that.”  

The Chamber of Commerce also works with the university’s Moffat Centre to deliver the ambitious target of bringing more than a million visitors to the city by 2023.

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