MSc International Events Management

Our MSc International Events Management programme is designed to develop and enhance your knowledge, critical capabilities and strategic skills essential for managing complex international events, from bidding and project management through to evaluation.

The changes in the events industry call for focused and innovative professionals who understand how to develop, market and manage within the local, national and international events arena.

Focusing on international events management and directly relevant to the professional practices of the industry, we draw on case studies from around the world and ensure our graduates are ready to join this creative and dynamic sector.

Course Details

1 Year
Start Date
18 September 2017
Full Time
Subject Area
Business and Management, Creative and Design, Marketing
GCU Glasgow


Tuition fees need to be paid to the university however some students are eligible for tuition fee support. The fees and financial support that are relevant to you depend on where you lived before coming to university. A guide to fees at GCU.

Additional Costs

There are no additional costs for this programme.

You will also have to think about accommodation, living costs, travel, books and socialising. To make things as simple as possible we have information on all of this available at and

Minimum Entry Requirements

All entry requirements listed here represent the requirements for entry to the programme that are normally sought. The Admissions Team may assess additional evidence to assess your eligibility however, depending upon your full academic/employment background.
Typical Entry Requirements
UK Honours degree 2.2 in a related area (e.g. business management, marketing, events, sport, tourism, hospitality).

Other degrees (e.g. Social Sciences) may also be considered
Other academic and vocational qualifications

Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.

Programme content and structure

Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.

Download course content here. (PDF document)

Teaching and research

We are committed to equipping our graduates to meet the challenges of an increasingly globalised, knowledge-based economy, ensuring they are best placed to achieve employment. 

The Events, Sport and Tourism team consists of lecturers and active researchers who publish in academic journals and contribute chapters to edited book volumes in their particular field of study. The programmes are driven by the view that there are important distinctions pertaining to the future directions of the events, sport and tourism industries in Scotland, the UK and around the world.

Our students also benefit from guest lectures by industry experts and field trips.

Career Opportunities

Graduates can develop a management career in the international events industry, including marketing, event bidding, management and customer focused service, in the UK and internationally.

Potential career paths include: conference planning, outdoor events and festivals, charity fundraising, corporate events and hospitality, marketing and sponsorship, sports event management and venues/facilities management.


The Moffat Scholarship awards support students pursuing a career in the travel, tourism or events industries.. Awards of up to £3,600 are available to students studying on this programme at GCU.

Application deadline is Thursday 28th July 2016, 12noon. Apply now


For a select number of successful applicants, a fully-funded scholarship is available.

On receipt of your offer to study this course full-time, you can apply for a scholarship to cover your course tuition fees for one year.

Closing date: 1 July 2017.

Apply for a fully funded place.

Postgraduate Scholarships

Help fund your studies with a postgraduate scholarship from GCU. Discounts, bursaries, and scholarships available.