Learning from Danish design
30 May 2012
MBA and MBA Luxury Brand Management students
Thirty students have visited Denmark to experience the best of innovative Scandinavian design.
The students from MBA and MBA Luxury Brand Management programmes and staff attended classes at Aarhus University and visited the HQs of iconic Danish brands as Lego, Grundfos, and Fredericia furniture, where they heard from senior managers and directors about the companies’ strategies and innovative approach to product design, manufacture and company development.
MBA Director, Elizabeth Williamson, who led the trip, said: “This is the second time we have travelled to Denmark to give our students a global perspective on what they have learned in class and this time we focused on innovation, whether that’s recreating the brand or reacting to challenges from emerging economies. We had classes at Aarhus University, where they learned about Danish Innovation, Entrepreneurship and Strategy and visited the universty’s Innovatorium, which illustrates how business and academia can work together to on business start-ups. We were also guests of Denmark’s leading brands and were given an insight into how even iconic international brands must constantly innovate.”
“The students had a superb time.”