• Study
 
 

MSc Digital Brand Marketing

90% of all marketing roles require some digital marketing experience or analytical skills (McKinley Partners, 2016). The marketing environment has changed and digital skills are now key to success in the global market. Update your skills set through the critical examination of today’s digital environment with a specific focus on the impact of technology on brand and consumer engagement.

Course Details

Classification
MSc
Duration
2 - 3 Years
Start Date
18 September 2017
Mode
Distance Learning
Subject Area
Marketing
Location
GCU Glasgow

Fees

Tuition fees need to be paid to the university however some students are eligible for tuition fee support. The fees and financial support that are relevant to you depend on where you lived before coming to university. A guide to fees at GCU.

Additional Costs

There are no additional costs for this programme.

You will also have to think about accommodation, living costs, travel, books and socialising. To make things as simple as possible we have information on all of this available at http://www.gcu.ac.uk/money and http://www.gcu.ac.uk/student/money/managingyourmoney

Minimum Entry Requirements

All entry requirements listed here represent the requirements for entry to the programme that are normally sought. The Admissions Team may assess additional evidence to assess your eligibility however, depending upon your full academic/employment background.
Standard Entry Requirements

A minimum of UK 2.2 or equivalent is required.

You will be considered if you do not satisfy the 2.2 Honours requirement but have successfully completed an INTO Graduate Diploma in Business (e.g. GCU INTO’s Graduate Diploma in English with Business) or equivalent.

We also consider flexible entry for those with recognised prior learning RPL and credit transfer where you can demonstrate 50% of the credit required at the final level of your award through accredited modules. More on recognition of prior learning.

English Language Requirements
IELTS level 6.0 with no element below 5.5

Programme content and structure

Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.

Download course content here. (PDF document)

Programme Description

We’ve combined our research-led knowledge with practical expertise from the private and public sectors to build a programme that will prepare you with the essential knowledge and skills to become a digital thought leader and to move your career forward.

We focus on the core concepts and principles of digital and brand marketing, data analytics and game design with a global digital environment. You’ll study topics in digital marketing, brand development, digital branding and marketing strategy, along with data analytics and the principles of game design. Additionally you’ll undertake two research focused modules, including your dissertation.

This is a new programme, developed with industry support to meet the requirements for modern marketers. Our graduates will have the skills and knowledge to move from a traditional marketing role into a digital role, such as digital brand manager, marketing manager, social media and digital analytics manager, or to move into a leadership role in marketing, brand development and strategy in today’s global and digital economy.

A flexible course allowing you to manage your own timetable and study online combined with real-time video and chat sessions working together with your peers. Course material includes dynamic video lectures, collaborative group projects and online support from your tutors.

Graduate Opportunities

There is a high demand for graduates with digital marketing skills. With a global outlook, an appreciation for responsible leadership and strong employability skills prospects of graduates from this programme include a range of roles such as Marketing Manager, Brand Manager, Project Manager, Social Media and Data Analytics Consultant and Project Manager, both in the UK and internationally.

Institute of Direct and Digital Marketing

Students enrolling on GCU’s MSc Digital Brand Marketing programme will have one year’s free student membership of the Institute of Direct and Digital Marketing (IDM). The Membership will begin following commencement on the programme (September 2017) and last for one year.

Assessment Methods

Assessment strategies aim to test subject knowledge, independent thought and skills acquisition. They are balanced in accordance with the learning outcomes of each module and include reports, examinations, visual presentations and class tests within an online teaching and learning environment.

Teaching Methods

Distance Learning (online)

A flexible course allowing you to manage your own timetable and study online combined with real-time video and chat sessions working together with your peers. Course material includes dynamic video lectures, collaborative group projects and online support from your tutors.

Employment Details

This is a new programme, developed with industry support to meet the requirements of modern marketers. Our graduates will have the skills and knowledge to move from a traditional marketing role into a digital role, such as digital brand manager, marketing manager, social media and digital analytics manager, or to move into a leadership role in marketing, brand development and strategy in today’s global and digital economy.