Brand: Guidelines and Resources

At GCU we communicate with a lot of people, in a variety of different ways. Everything we do and say sends out a message to the people around us. These guidelines and resources can help ensure that students, corporate partners, business contacts and community groups all receive a consistent message about GCU – our brand proposition.

The University for the Common Good – As the University for the Common Good, GCU delivers academic excellence, real world research and social innovation that transforms the lives of our students and the communities we serve at home and overseas.

You can find out more information on our brand below. If however you have any queries or need more information, please contact

University Values

Our values are integrity, creativity, responsibility and confidence.

Logo and Strapline

The common good is at the heart of everything we do. The logo is available to download alongside our strapline - as the University for the Common Good.

Brand Guidelines

Guidance on when and how to use the line is provided in the GCU Brand Guidelines.

The GCU brand guidelines take you through each of the elements that make up our brand. If we all use these, collectively and consistently, the GCU brand will be stronger and clearer.

These guidelines can be given to agencies working with GCU to create communications such as leaflets, brochure, videos or event stands. 

Our in-house Print Design Service are able to assist you when producing materials consistent with the brand.

GCU logos, templates and guidelines

Staff Email Signature

Template and guidance on creating an email signature.

Video Toolkit

Templates and guidance for video producers.

Student profiles

For colleagues who may be collecting information from our students, we have developed an easy profile proforma, as well as some guidance as to photography. All completed profiles should be returned to:

Brand Guidelines

Download the GCU Brand Guidelines document, logos and templates.