WGSN

What is it?

WGSN is an on-line news and information service for the fashion and style industries. It gives access to all aspects of international style information including forecasting,
company profiles and related news items on e-commerce, finance and marketing. You will find a lot of extra content is available on the site if you log in!

How do I log in?

Go to the library web page at http://www.gcal.ac.uk/library/ then to the Databases. Select WGSN. You can only use WGSN on campus, and you'll need a password. Follow the password link on the database list, get the password, then click customer login at the top right of the screen.

How do I search?

Information on WGSN is divided into sections and most of these have a search facility. There is a search box at the top right of the screen which allows you to search the whole site at once or to choose a section. There is also an image search, which allows you to search by item, colour, date season and section.

Active Sports

Information on active wear including market intelligence and retail updates. Includes:

Trend Track: design-, styling- or colour-led features, highlighting key and emerging in-season trend information. Includes extensive photo reports from key sports events and locations. In addition, seasonal info will be translated in sport-specific trend tracks.
Reports: invaluable for everyone in the sector: WGSN tracks the latest in technology, sports media and marketing, plus the latest brand news and product updates.
Retail: focuses on key shopping cities for active sportswear as well as individual store reports.
Trade shows: reports from ispo, the Munich-based event, and other key international sports industry trade shows. Coverage includes technical developments, materials innovation, trend directions and extensive photo coverage.
Seasonal info: tracking seasonal trends
Archive: a complete library of reports from previous days, months and years.

Beauty

WGSN Beauty keeps you up-to-date with what's happening now - and what's going to happen in the global cosmetics and fragrances industry. Includes:

Hot Products: new products are the lifeblood of the beauty industry. We focus on the key launches, with round-ups plus in-depth analyses of the newest and most interesting technology, aromas, packaging ideas, advertising concepts and ingredients.
Market focus: the facts and figures that underline the important developments in beauty today, together with careful analysis of the events and trends.
Key seasonal reports: Make-up colours highlights the palettes used by key cosmetic brands and includes Pantone shades chosen by WGSN to reflect the individual companies' products, photography and packaging; Catwalk view tracks hair and beauty trends seen on the runways; and Male Grooming features the latest information on this growing sector. WGSN's coverage of the Tax Free World and Cosmoprof exhibitions feature key trends, launches and products, while Women's Cosmetics Trends links to seasonal cosmetic concepts developed for WGSN by internationally renowned make-up artist Sharon Dowsett.
Breaking news: the latest updates on the major events affecting the global textiles industry.
Archive: a complete library of reports from previous days, months and years.

Business resource

Keep in touch with the key business issues affecting your industry. The sections are:

Retailer rankings: the world's biggest retailers, ranked by annual sales.
Strategy Talk: challenging opinion-led features and interviews.
Regional focus: news, information, forecasts and statistics archived by region - China, Japan, India, North America, Asia, Europe, Australasia, Africa and Middle East.
Global sourcing guide: country profiles covering latest news, production, employment, exports, competitive benefits, case studies and links to useful websites.
US Lifestyle Monitor: a groundbreaking collaboration between WGSN and Cotton Incorporated, based on Cotton Incorporated's renowned Lifestyle Monitor research programme, which monitors America's attitudes and behaviour towards apparel and home furnishings.
US retail sales analysis: Dana Telsey is widely recognised as one of the US's leading retail analysts. Each month she provides WGSN subscribers with her pre- and post-results analysis of US same-store sales across specialty fashion chains, department and discount stores.
Archive: a complete library of reports from previous days, months and years.

Catwalks

International catwalk reports on couture and ready to wear collections. The menu on the left list the following sections: Video, Men's ready to wear, Women's ready to wear, Kidswear, Couture, Men's accessories, Women's accessories, Daily buzz, Stylefile, Overviews, Key items, and Calednar. There is also an archive and photo search.

City by City

Photographs of store windows, retail updates, features and reviews. Contains the following sections:

Bitesize: short, sharp updates on anything and everything happening in the world of travel, hotels and retail.
Art Pulse: we highlight what really interests designers, offering reviews of the most inspirational global exhibitions, art fairs and trends.
Hotels: WGSN's extensive hotel guide, here we recommend the places we know you will appreciate, whether you're on a tight budget or searching for the latest design hotel.
Archive: a complete library of reports from previous days, months and years.
Exhibition search: an indispensable guide searchable by date, country and keyword. Results appear with venue, date and exhibition contact details.

Generation Now

Includes on-line fashion, textiles and related portfolios from graduates of international university and design schools. You can also search the events section for dates of their catwalk shows.

Graphics

A complete graphics resource containing downloadable print, design and graphic components. Sector-specific conceptual collections in practical and usable artwork for logos, textile prints and packaging - an invaluable source for graphic designers, print designers, product designers, marketeers and visual display specialists. Creative influences include fashion, art, music, film, global cultural hotspots, street culture and tastemakers.

Collections: A unique library of sector-specific conceptual collections in practical and usable artwork for logos and textile prints created by WGSN's in-house design team. We aim to make 80% of all collections available to download, in either Adobe Illustrator or Adobe Photoshop formats, allowing you to rework and recolour to create your own unique version of the original product.
Clip art: A quick and easy clipart resource library helps subscribers save time when looking for a specific type of image.
Reports: Regular reports highlight the latest trends in typography, packaging, music, store and street and trade shows. WGSN also provides regular updates on directional agencies, graphic artists and illustrators.
Packaging and branding: Seasonal packaging influences, shapes, inspiration, direction, materials and graphical themes. This is an ideal tool for accessing specialised packaging information in use across many design sectors.
Tutorials: A series of design tutorials, illustrating shortcuts, tips and tricks within computer-aided design that should help increase users' ability, speed and knowledge of techniques.
Archive: a complete library of reports from previous days, months and years.

The Magazine

WGSN's own industry magazine - essential reading for anyone connected with fashion, media and marketing and who wants to tap into the latest new media and advertising trends.
Features: personality- and opinion-led features and interviews. Features include reports on the tastemakers in art, media and culture; reviews of influential books, new magazines and film trends; and marketing and lifestyle influences.
Ad Campaigns: comprehensive twice-yearly analysis of the key fashion brand and designer advertising campaigns, assessing trends in film and art direction and photography, models and locations.
Media bites : up-to-the-minute news from the media and marketing frontline.
Celebrity: photo coverage of the Oscars and Golden Globe red-carpet award ceremonies and the international stars who attend. Style reviews cover local trendsetters and celebrities in Asia, Europe and the Americas.
Gossip: want to know who's doing what and with whom? WGSN's daily gossip column keeps you in the loop with all the hot celebrity news.
The PR List: WGSN's contact list of the world's top public relations companies, their strengths and whom they represent.
Archive: a complete library of reports from previous seasons, months and years.

Materials

Fibres, yarns, textiles and materials are the basis of product development for the apparel, home furnishing or interiors sectors. Designers and suppliers will find this directory's broad range of subject matter - including the latest technology developments.

Trade shows: comprehensive coverage of the major yarn and fabric shows for apparel and interiors. Includes Events and Trade Show News for the latest views and previews of trade shows, events and conferences, and Calendar highlighting WGSN's coverage of forthcoming events.
Swatch reports: selected seasonal fabrics from international textile manufacturers complete with source and fabric details.
Trends Research: links to WGSN's seasonal early trend research - colour, materials, knit, textiles and graphics.
Sustainability: Reports and trend tracking of eco and sustainable developments predominantly in the fashion and textile industry.
Innovation: news and features on the latest innovations in the textiles industry, with a key focus on smart clothing, new materials and nanotechnology.
Denim: links to WGSN's comprehensive denim directory, highlighting textile developments, washes, trims and labelling, plus styling directions reports.
Cotton Monitor: a collaboration between WGSN and Cotton Incorporated, Cotton Monitor offers an insight into cotton's relationship with the modern American consumer and also provides information on cotton research and product development.
Glossary: a comprehensive alphabetical list of fibre, yarn, fabric and non-apparel materials terms and definitions.
Archive: a complete library of reports from previous days, months and years.

News

Highlights recent developments in the fashion and style industries.
Daily News: every day WGSN highlights the news that matters to you - the latest company results, what's happening in the stock markets, who's been named head designer at which label, which runway shows have captured the mood of the moment, who has just lost a CEO and who has found one.
Global News: our daily stories and features divided by region to help you target the information that matters to you.
In The Markets: updated daily, a round-up of share price movements as they are affected by the events making the news.
10 days news: if you've been away on business or holiday, or just need to check what happened yesterday, catch up with the past 10 days' news features, at a glance.
Archive: a library of reports from previous days, months and years.

Retail talk

The retail scene is an increasingly directional and dynamic indicator of market, consumer and business future strength. Includes:

Comp Shopper: detailed commercial analysis by key product type. Weekly reports identify the season's key items, styling directions, prices, fabrics and hot sellers.
Chain stores/collection reviews: seasonal reports featuring trend-led and fast-fashion collections from the multiples and chain-store sector.
Buyer Interviews: top-level buyers and design directors, from international boutiques, department stores and multiple chains, talk to WGSN about their strategies and brand/product choices.
Visual Merchandising: features some of the world's most innovative window displays and the latest merchandising techniques, plus seasonal promotions such as Valentine's Day, Mother's Day, Easter and Christmas.
Archive: a complete library of reports from previous seasons, months

Think Tank

Information on colour analysis and consumer attitudes. ThinkTank's scope includes: advertising, architecture, media, lifestyle, work, health, entertainment, travel, sport, science/technology, food and drink, and automotive design. Includes:

Consumer Attitudes: a deeper understanding of how consumers' thoughts and feelings are changing and evolving is important for businesses. WGSN sums up key consumer trends, based on the study of international media, demographic analysis, feedback from WGSN's global correspondents and interviews with industry specialists.
Ideas Bank: interviews and comment from global industry specialists and trend researchers. Tracks future concepts and products across a variety of industries and links them to current and emerging consumer attitudes - invaluable insight for design and marketing professionals.
Photofile: the WGSN team of designers and trend researchers draws inspiration from around the globe. Here, we highlight a selection of our research photographs of places, spaces and things that inspire us.
Seasonal research: WGSN's trends team highlights the new season's directions that will influence product development: colour, materials, graphics, yarn, textiles and knit. We also track the new and the innovative cultural drivers - from influential art and design exhibitions, films and new books to emerging social moods.
Archive: a complete library of reports from previous days, months and years.

Trade Show Reports

In-depth reports and photographs from leading international exhibitions, including trends and colour intelligence for the coming seasons. Every season, WGSN covers more than 80 major US, European and Asian textile and apparel fairs including: Première Vision, Pitti Immagine Uomo, CPH Vision, Magic, Project, Tranoi, ispo, Mode Enfantine, Lingerie Paris, Action Sports Retailer, GlobalShop, Interstoff Asia and BREAD & butter. We also feature interiors, footwear and leather fairs, including: Maison & Objet, Heimtextil, Milan Furniture Fair, Asia Pacific Leather Fair, Micam and Premiere Classe. The reports are divided into sections:
Apparel
Materials
Footwear/Accessories
Interiors
Report timetable: an at-a-glance list of the trade shows WGSN will cover each season with publication dates and a direct link to the report once it goes live

Trends

The Trends directory enables industry professionals to plan, design and think ahead with greater confidence, whether they are forward-planning or responding to what's happening right now. Early research covers the key moods, cultural indicators and long-term trends that will affect various style-related businesses. Product directions gives sector- and product-specific information developed from our early trend research. Each sector includes highly informative design packs highlighting colour, key items for the season, research influences, textiles and styling.

Womenswear: highly influential directions designed to inspire and inform on colour, fabrics and styling.
Menswear: essential themes, styling direction, colour statements and fabrications.
Intimate apparel/swimwear: colour, pattern, styling and trims for these highly specialised sectors - includes women's and men's directions.
Kidswear: fashion-forward childrenswear directions including print, graphics and styling information for girls, boys and baby/toddlers.
Footwear: women's, men's and sports styling - the latest shapes, materials and technical innovations.
Accessories: fast-moving sector focusing on bags, belts, leathergoods, plus jewellery, eyewear and watches.
Denim: textile developments, washes, trims and labelling, plus styling directions.
Colour: inspirational palettes take you from concept to commercial reality.
Interiors: inspirational home trends - key product categories including bed- and bath-linen, tabletop and promotional gifts.
Trend Analysis: WGSN's continual feed of real-time fast response info uses the internet medium to best effect and allows us to respond to new influences quickly, to confirm or update previous WGSN trend info and keep you up-to-the-minute with what's happening out there!
Archive (seasonal analysis and trend analysis): a complete library of reports from previous seasons, months and years.

Vintage

Looks at all aspects of vintage. Sections include: Womenswear, Menswear, Kidswear, Denimn, Footwear/accessories, Intimate/swim, Graphics/print, Fabrics/trims/details, Youth, Interiors, Retail and markets, Museums and collections, and an Archive.

What's in store

WGSN's What's In Store directory is a complete survey of all that's hot on the global retail scene.

Photo reports: reporters travel the world every season, shooting more than 8,000 photos every month, covering all product areas from men's and women's apparel and accessories through to kids and interiors. Every thumbnail photo enlarges, allowing hard copies to be printed off for research or presentation purposes.
Hot Looks: provides a detailed look at each month's hottest retail trends. We highlight the latest colour, fabric and print stories and most directional key items as they hit stores, providing a resource of the month's most forward looks from around the world.
Visual Merchandising: features some of the world's most innovative window displays and the latest merchandising techniques. We highlight windows that convey the theatre of retail through inspirational themes and promotionsin all sizes of store. Seasonal promotions such as Valentine's Day, Mother's Day, Easter and Christmas are also covered within this area, seeking out the latest gift and decoration ideas to stimulate and inspire future developments.
Ffeatures: throughout the season we highlight different areas of the market, such as bridal, garden or denim.
Comp Shopper: our team tracks the season's key merchandise and promotions at shop-floor level, with information on styling directions, prices, fabrics and promotions.

WGSN networks

Stay connected using facebook, twitter, RSS feeds or the WGSN blogs!

Youth

Tracks the style leaders in Junior (13-16yrs) and Youth (17-22yrs) age groups. Reports on first indications of style trends in the major fashion capitals. Creative influences include fashion, music, global cultural hot spots, up-and-coming artists, illustrators and raw "off-the-cuff" street artists.

Street: the core of our work, based on hundreds of photos gathered from key locations worldwide. Our expert team reviews the key styling, colour, fabrics, print, pattern and knit: essential and directional reporting for subscribers who want to keep a check on what's hot.
Reports: new strategies, hot topics and campaigns, from major brands to independent newcomers.
Hot stuff: WGSN's international youth/junior team annually rounds up the hot people, trends, ideas and designs that will be big news for the upcoming year, as well as the attitudes, influences and destinations that will inspire future products and marketing campaigns.
City zones: the first indications of future trends from the world's major style capitals, from fashion to music, sport and entertainment - the shops, brands and products that you should know about.
Bitesize: short, sharp updates on anything and everything - inspirational people, brands, products, new media, magazines and hot trends.
Archive: a complete library of reports from previous days, months and years.

More about WGSN

WGSN is an on-line news and information service so will not provide details of specific articles in journals. The advantage of using this resource is the fact that it can provide up-to-the-minute information and related links to current topics in the fashion and style industries.

When you are finished, click log out on the menu on the left of the screen.

More help?

If you need more help in using WGSN, contact the Business Team, we'll be happy to help!