Mintel Oxygen

Logging in

Go to the Databases on the the library home page. Log in using your Athens username and password.

The next screen shows Academic Terms and Conditions. Click I Agree at the bottom of the screen to take you through to Mintel Oxygen.

If you have previously set up a personal home page, you can choose my info from the main menu to return to it. Select profile info from the main sub-menu. You can now view, edit and re-visit all of your previous activity on the Mintel Oxygen website. By using your profile info as a base for your Mintel Oxygen use, you can build a comprehensive research source, centred around your own requirements.

If you want to create a profile at the start of your session:

• Select my info from top menu.
  
• In the Sign in to my personal profile section, it says to create a profile please click here
  
• Enter your email address, your name, and course details.
  
• Confirm and select create profile.
  
• You will then be emailed an activation code to use off campus.

For a general search, enter your chosen terms in the Quick Search box above the main menu on the right of the screen. Then click Go >.

For more complex options, choose advanced search from the main menu. 

Run a Full Text Search or select by category and country to create a more specific set of results. You can adjust your results in a number of ways by using the dropdown menus. 

Run your search by clicking Submit > at the foot of the screen

News search

Run a new search and choose News as your search type. Select a news article. Each article contains links to related reports and company profiles. An additional search box allows you to continue your enquiry on Google with pre-defined (but changeable) related keywords. The results will launch in a new browser window.

Select save this search to save the new search to your profile.

Click on set as homepage to make a particular profile your own profile homepage.

You now have the opportunity to view the results in a number of ways. You can also repeat this search for news and other databases, companies and What's Hot articles. Simply click on any individual report title to view the contents.

Choose the section of the report that you wish to view (such as Who’s Innovating?). There are a number of new sections. Market reports are now broken down into clear, easy to digest sections. You are able to export or bookmark each individual section.

Click on a section title to view it. You can then use the options on the left of the screen to:

• Download section (in word format)
  
• Export, click on Export basket in main menu to view or process further
  
• Bookmark
  
• Print
  
• What's hot
  

A major new feature of Mintel Oxygen is What’s Hot. This section brings you the views of Mintel's analyst team about issues in various markets as they happen.

Choose an individual What’s Hot item. This will take you through to a larger opinion piece with links to related reports. The most recently published What’s Hot item is positioned at the top of the page with other recent items to the right-hand side. Previous articles are indicated by headings lower down on the left-hand side. There are also What’s Hot sector homepages which contain all of the recent items relating to that sector. Click below the individual What’s Hot article to take you to the sector homepage. Each report has its own homepage linking to relevant industry news and company information, allowing you to navigate through sections of the report as well as to other related reports and data.To limit your What’s Hot page to specific sectors, click on Customise What’s Hot. This will allow you to tick/untick your preferences. You will need to be signed into your profile in order to be able to use this function

The database is divided into other sections.

Reports displays the latest reports. Click the menu to arrange reports by category or my reports to display ones which you have previously selected.

Industry Q&A allows you a quick overview of the state of play in each category.

Retail interactive gives a guide to retailer performance. The service is designed to allow you to compare retailers across borders, across currencies, across sectors—across any number of variables that gauge performance. It allows you to compile, sort and display the information you need in the format best suited to your needs, refined by criteria you select.

Some of the ways businesses worldwide use Retail Interactive:

• tracking and comparing competitors
  
• researching investments
  
• developing new business
  
• determining market size
  
• category gap analysis
  
• assessing merger and acquisition opportunities
  

Media homepage allows you to look at the world of advertising campaigns

Companies is dividied into management appointments and company profiles. You can drill down by industry sector and then display individual company information.

When you are finished, click Log out at the top right of the screen.

If you need more help, why not come to a drop in session or make an appointment with your librarian.