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Stephen Doyle
T: +44 (0)141 331 8756
E: stephen.doyle@gcu.ac.uk
Senior Lecturer in the Glasgow School for Business and Society since January 2004, having been a lecturer in the School of Marketing and Tourism at Napier University for five years. Research interests are varied as manifest in research and publication output, but generally have retailing at the core.
Specialisms and Interests
- Retailing/Retail Marketing
- Retail/Fashion Brand Management
- New Product Development/Design
- Retailing and Urban Development/Growth
Professional Memberships and Activities
- Institute for Horticulture
- Member of European Association Of Education And Research In Commercial Distribution
- Member of the Academy of Marketing
- External Examiner at Manchester Metropolitan University
- External Examiner at London University of the Arts
- Visiting Lecturer at Napier University
- Visiting Lecturer at Dublin Institute of Technology
Conference Presentations by Invitation
Doyle, S.A. (2003) "Unintentional Injury and Absenteeism in the Workplace", The 54th Scottish Council for Accident Prevention Annual Conference, Scotland
Doyle, S.A. (2001) "Design in Retailing", Consumers in a Changing World, The 1st Conference of The Institute of Consumer Sciences, Queen Margaret University, Edinburgh, November.
Doyle, S.A. (2001) "Starting out safely", The 52nd Scottish Council for Accident Prevention Annual Conference, Scotland
Current Research
- Retailing, leisure and events
- Supplier selection and management in the fashion industry
- Made in Italy - the role of country of origin
- Organisational growth and brand management in the 'top-end' furniture sector
Selected Consulting Projects
- SCOTMID Funeral Service: Competitor Analysis
- Scottish Heritage: Retail Brand Management
Selected Publications
Doyle, S.A., Moore, C.M., & Morgan, L. (publication pending) "Supplier Management in the Fast Moving Fashion Sector", Journal of Fashion Marketing and Management
Doyle, S. & Reid, J. "A dedicated follower of fashion: the expansion strategy of David Linley & Co. Ltd.", International Journal of Retail and Distribution Management Vol.33 No.4 pp.249-255.
Doyle, S.A. "Retail Design" in M.Bruce. C.Moore & G. Birtwistle (eds) International Retail Marketing
Doyle, S.A. The Role of Retailing in Sport and Leisure in I. Yeoman & U. MacMahon-Beattie (eds) Sport and Leisure Management
Doyle, S.A. Retailing and Merchandising in M. Robertson, J. Ali-Knight & I. Yeoman (eds) Events and Festival Management
Doyle, S.A. "Urban Regeneration in New York: Gardens and Grocers", The International Journal of Retail and Distribution Management, 32(12): pp 582 - 586
Doyle, S.A. "New product design: The growth and development of David Linley & Co Ltd.", The Design Journal, 5(1): pp 26-34
Moore, C.M., Doyle, S.A., Thomson, E. "'Til Shopping Us Do Part - The Service Requirements of Divorced Male Fashion Shoppers", The International Journal of Retail and Distribution Management
Doyle, S.A., Broadbridge, A. "Differentiation by Design: The Importance of Design in Retailer Repositioning and Differentiation " The International Journal of Retail and Distribution Management