Fashion, Marketing and Retailing

Department of Business Management

Contact: Shirley Rate T: 0141 331 8230 E: shirley.rate@gcu.ac.uk

The Fashion, Marketing and Retailing group comprises a unique and dynamic combination of business expertise and competence. Through rich experience of marketing teaching and learning in the creative industries and beyond, exceptional industry links and an active engagement in research and business consultancy, we can deliver cutting edge and exciting programmes of study which equip students with distinctive knowledge and skills that enable them to better meet the challenges of today’s business environment.

The Fashion, Marketing and Retailing group are a professional, committed and innovative group of academics and researchers with significant experience of applied research methodologies, who provide consultative support to an extensive range of businesses and charitable organisations, and whose enthusiasm and dedication in the classroom promise vibrant learning environments utilising creative technologies and authentic business experiences.

Areas of Excellence

Our aim is to remain renowned and demanded for excellence in teaching, research and consultancy in the areas of marketing, fashion and retailing. In particular, our areas of expertise include:

Brand Management
International Retailing
Consumer Behaviour
Advertising and Communications
Logistics and Supply Chain Management
E-Commerce and E-Marketing
Luxury Product Management and Retailing
Marketing Strategy

Cutting-Edge Facilities

Our facilities span our Glasgow campus in the heart of the city and our ultra-modern London Campus based in Spitalfields where we deliver postgraduate programmes in fashion and luxury marketing. For those studying the practical aspects of fashion, our purpose-built, industry standard Fashion Factory in the Glasgow campus is equipped with contemporary, industrial machinery used for the design and production of fashion items. The Fashion Factory includes an industry-standard computer-aided design (CAD) system for fashion and textile design, pattern making and retail merchandising.

Fashion, Marketing and Retailing

Department of Business Management

Areas of Excellence

Cutting-Edge Facilities

Courses to Consider

Academic Staff

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